CUSTOMER SERVICE TIPS
Show your appreciation for the people who make your business possible: your customers.
Without customers, your business wouldn't be what it is today. Customers are the reason that any business exists. They purchase products, use services, and collectively generate the income that is needed to keep a business afloat or, if you're lucky, turn a little bit of a profit.
We've gathered some quick customer service tips to impress new customers and keep them coming back.
Anticipate customer needs
If you've been in business for any length of time, you likely have a mental list of Frequently Asked Questions or common concerns that come up during your interactions with customers.
Take the time to come up with detailed answers to each common question/concern, and learn to recognize when a customer needs to hear one of those answers before they ask. An example of this would be posting an answer to a frequently asked question on your social media page, placing a series of questions and answers on your website, or including common questions and answers in a welcome email when someone new subscribes to your mailing list.
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Delight them with simple gestures
Unexpected actions delight customers and make them feel as important as they truly are. For example, think about how great it feels to be offered a free sample upon entering a store. This simple gesture goes a long way.
Be consistent
Individual conversations with your customers should be customized to suit their unique needs, but the manner in which you interact with them should be identical across all channels. For example, if you normally air on the side of professionalism with your in-store customers, you should not reply to a company Facebook message with "What's up?"
Do something different
How can you provide a unique experience to your customers to make visiting your store/website/social media page that much better? For example, coffee shops that include free book shares (often referred to as "Take a Book, Leave a Book") can enhance a customer's overall experience in the coffee shop by providing them with something to read while they're there and allowing them to connect with and contribute to the community by sharing their own books if they wish.
Thank your customers
And be sincere about it.
Ask for feedback
This is an often underutilized customer service practice. Your business should always be looking for ways to improve, to grow, and to change to suit the needs of the customers that it serves. It is this fluidity that will help it remain open as the years go by. Ask your customers for reviews, and take what they say to heart.
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