CREATIVE THINKING
Two main ways creativity is exhibited in the workplace
Being creative in the workplace goes far beyond making the prettiest spreadsheet or the most colourful PowerPoint presentation. Instead, there are two main ways that creativity is absolutely needed in the workplace: creative thinking and creative problem-solving.
Creative thinking
Creative thinking is pretty simple to define, but a bit harder to implement. Basically, if you’re a creative thinker, it means that you come up with ideas that are entirely unique.
It’s easy to come up with the same rote concepts for a project or a new campaign, especially if you’ve used them before. But when you start thinking creatively and being a little daring, you may be surprised at what your brain can come up with.
"It’s this throw-everything-against-the wall-and-see-what-sticks method that makes creative thinkers truly shine."
Creative thinkers understand that failure can also mean success. I know this sounds a bit strange, but hear me out: creative thinkers know that one’s talents are best used to create results that might come from unordinary circumstances or out-of-the-box methods.
To get these results, you may need to take a risk - something that can be frowned upon in the workplace. This can also be a bit scary because it means you might fail.
If you’re always trying for success (because failure is not an option), then you’ll be reticent to step out of your bubble. You’ll be using your creativity in ways that guarantee safe and secure results, and that’s not what creative thinking is for.
Shaking up the status quo is the modus operandi of creative thinkers, and is one of the biggest reasons why creative thinkers are valued in the workplace.
Creative problem solving
Creative problem solving comes into play when trying to fix an issue that has many possible solutions. While a lot of problems in the workplace have one or two clear solutions, creative people have the ability to look at all sides of the issues, and many times can come up with solutions that might be completely new and interesting.
Employees and managers benefit from creative problem solving because it can take them–and sometimes the company itself–in a whole new direction. It pays to stray off the beaten path.
Want to learn more on this subject? Check out this post we wrote on effective problem-solving.
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